Starting a new business? Avoid these 5 marketing mistakes
Setting up a business can feel like you’re spinning plates. There’s a hundred things to do, a thousand things to think about, not least financial pressures! It’s all too easy for marketing become an afterthought – or to be rushed into without a clear strategy in place.
But good marketing is essential for a business to survive. Your customers won’t find you without it. At best, marketing mistakes will cost time and money down the line when restoring your brand’s image.
I’ve learned how to promote a small business effectively – sometimes the hard way! – and I’ll share the common pitfalls to avoid, so your business can get it right from the very start.
1. Promoting before researching the industry
You’ve a great product or expert service to sell. Of course you want to get in front of consumers. And you’re under pressure to see profits ASAP – especially if you’ve invested capital for your new business to take off.