Small business SEO essentials: keyword research made simple
You need your small business in front of people looking for your product. So you want to be on page 1 of the search results, and you need the right keywords to get there.
But keyword research has some massive challenges, especially if you’re busy and on a budget.
For starters, Google keeps changing the way it uses keywords to rank pages. Then there’s the fierce competition for keywords from other websites all vying for the top spot. And countless articles giving conflicting advice, offering their own tool as the answer (for a fee, of course).
It’s all too easy to find yourself picking ones at random in the hope they’ll work. Sound familiar? I’ve been there, too.
Actually, it is possible to find the right keywords without spending hours on analysis or a fortune on fancy tools. Yes, really!
In this guide, I’ll take you through the steps to optimise your small business with a simple keyword research strategy. I’ll show you the most efficient way to find the keywords you need and how to use them.
First off, just to clarify:
What are keywords and why are they so important?
Keywords are the search terms your potential customers enter into google. They can be single words, or they can be phrases. Add these to your content and you’re telling both Google and your searchers that you’re a good match for the query. And that means Google is more likely to rank you higher and searchers are more likely to visit your website.
Keep in mind keywords reflect your customer’s language, so jargon related to your industry won’t get you many matches.
Here’s how to get your keywords: