What the heck is a copywriter, and why do I need one?
Wondering what a copywriter is, exactly? You’re not alone!
It’s not a term that’s in popular use, and you might assume a copywriter has something to do with copyright law (nope, confusingly the words sound the same). Or maybe you’re thinking the sleazy world of Mad Men (nope, too busy working for those shenanigans). Here’s what a copywriter really does, and how one will help your small business grow:
In a nutshell, we write words or text that persuades people to do something.
That something might be to click on a link, to buy your product, to donate, to visit, to sign up for a newsletter…you get the idea!
There’s a copywriter for anything that needs persuasive words; letters, billboards, radio ads, jingles. The list is endless, but most copywriters will specialise in one area. Online content (like me), direct mail experts, technical or legal writing, and so on. So it’s a good idea to shop around for a copywriter who will write the stuff you want.
If I’m writing content for you, here’s what I do:
Tons of research
And I mean tons. I’ll look at your industry, the people who buy from you, why they buy from you. Their demographic, and their hopes and dreams if I can. Then I analyse your competition to find out what makes you different – and better than your competition. I’ll look at the keywords and search phrases your customers use.
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