6 Fiendishly Persuasive copywriting secrets – and the psychology behind them
Is copywriting really magic? It can’t compel someone to do what they don’t want to. And if a business is trying to pull the wool over customers’ eyes, they’ll know – and they’ll run a mile.
But here’s the thing…
There are ways you can give people a little nudge when they’re already tempted. There are tricks that entice even the most discerning person into signing up, buying or taking action.
Yes, even you.
You see, we’re not as logical as we like to think. We tend to (unconsciously) make decisions based on emotion, then justify them afterwards with rational reasoning. And we’re all prone to our emotions being influenced, without us even knowing about it. (Cue evil cackling.)
Here’s a rundown of psychological tricks you can use in your writing to persuade people: