The complete small business guide to writing SEO content
If you run a small business, it’s vital your website shows up in search results or your customers won’t find you.
But the way Google ranks pages is complex and evolving. Tackling SEO can be overwhelming – especially if your time and budget is in short supply! Can your small business improve your google rank to compete with bigger companies?
Yes it can, and I’ll show you how.
This complete guide to writing SEO content has everything you need for your small business to meet Google’s key ranking factors in 2018.
First off, some SEO basics:
What is SEO, exactly?
SEO stands for Search Engine Optimisation. It’s the process of improving your Google rank so you’ll be seen by people searching for the product or service you provide for free.
With so many businesses fighting for the top spot, hitting the first page of the search results doesn’t happen overnight. But you can boost your SEO over time by writing content that meets Google’s key ranking factors – the ways Google measures your web page to assign it a rank. Here’s how:
1. Write each page to resolve a query
Before you write anything, step inside your customer’s shoes and identify what they search for.