Google’s Digital Garage course: life saver or sales pitch?
I’ve recently completed Google’s Digital Garage course. It’s an introduction to all aspects of digital marketing, from optimising your website for organic search to tips on video production. There’s 23 topics, with videos, quizzes and end of topic assessments to keep you on track.
At first glance, it seems there’s nothing not to love about the course. It’s current, comprehensive and free. But it’s had some flak for promoting its products under the guise of helping digital newbies. So…
…Is it worth your time?
In an article posted last year Dr Steven Dumbleton argues the course exaggerates the importance of digital marketing, misleading small business owners into spending their budget solely on digital. Others have noticed a sales pitch in many of the topics, while more recently Carolyn Mcintyre points out that cheating to get a certificate for online courses ‘’…is actually quite easy to do.’’ A quick search will give you the answers, so does this limit the value of adding it to your CV?
I think the course is both life-saver and sales pitch, and here’s why: