Blog & Articles
Practical writing advice, small business marketing tips, and SEO guides to help you win more customers online.
Imagine a luxury hotel in a popular family seaside resort. It’s a gorgeous period building with décor that exudes more 20’s charm than the Orient Express. And the owner has won…
Is copywriting really magic? It can’t compel someone to do what they don’t want to. And if a business is trying to pull the wool over customers’ eyes, they’ll know – and they’ll…
Setting up a business can feel like you’re spinning plates. There’s a hundred things to do, a thousand things to think about, not least financial pressures! It’s all too easy fo…
If you run a small business, it’s vital your website shows up in search results or your customers won’t find you. But the way Google ranks pages is complex and evolving. Tacklin…
You want your small business in front of peoplealready looking for your product. Use the right keywords, and you show up in Google’s search results just when your potential cust…
With everyone glued to their smartphones these days, digital marketing is crucial to your small business’s success. And if you’ve a busy schedule, self-paced courses are a great…
Did you knowover 90% of shoppers now research online before they buy? Going digital is hands-down the best way to reach a vast audience. With so many ways to promote your busine…
Isn’t it tough to stand out on the web these days? Prospective buyers are ruthless in their research, jumping from site to site on their quest for the ideal product, spoilt for…
I’ve recently completed Google’s Digital Garage course. It’s an introduction to all aspects of digital marketing, from optimising your website for organic search to tips on vide…
Wondering what a copywriter is, exactly? You’re not alone! It’s not a term that’s in popular use, and you might assume a copywriter has something to do with copyright law (nope,…